Forbes Top 100 Celebrities List

Making an Impact for You and Your Brand.

"It's truly vital to our customer base. Not only does that celebrity bring new value, excitement, or humor but they bring an energy and memorability that you don't get sometimes with non-celebrity advertising." -Mark Rooks, Pepsi's senior marketing manager of multicultural marketing
"Blessed is the influence of one true, loving human soul on another." – George Eliot

These are the Celebrities that Forbes considers have the greatest reach, wealth, and current appeal.

Note: Not all brands are suitable for an endorsement deal with the people mentioned below, and in many cases it might not be cost effective, or they could have other conflicting endorsements with other brands. This list is offered on a non-warrantied basis just to get you starting to think about potential celebrity endorsement matches.

Because of the way Forbes works, this list contains celebrities and even groups from various fields including sports, music, television, movies and so on. We have other lists for you where the categories are narrowed down a bit.

Floyd Mayweather

Katy Perry

Howard Stern

Garth Brooks

James Patterson

Robert Downey Jr.

Taylor Swift

Rush Limbaugh

Ellen DeGeneres

Lionel Messi

Dr. Phil McGraw

Calvin Harris

LeBron James

Justin Timberlake

David Copperfield

Sean Combs

Ryan Seacrest

Lady Gaga

Jay Z

Beyonce Knowles

Kevin Durant

Toby Keith

Kim Kardashian

Jennifer Lawrence

Paul McCartney

Phil Mickelson

Tiger Woods

Kobe Bryant

Ben Roethlisberger

Vin Diesel

Judy Sheindlin

Jason Aldean

Luke Bryan

Kenny Chesney

Bradley Cooper

Adam Sandler

Tom Cruise

Bruno Mars


Tim McGraw

Florida Georgia Line

Jimmy Buffett

Jerry Seinfeld

Scarlett Johansson

David Letterman

Jon Lester

Derrick Rose

Maroon 5

Dr. Dre

Zac Brown Band

Mark Wahlberg

Pharrell Williams

Dwayne Johnson


Britney Spears

Carmelo Anthony

Johnny Depp

Maria Sharapova

Leonardo DiCaprio

Sean Hannity

Carson Palmer

Jim Parsons

Channing Tatum

Kevin Hart

Miranda Lambert

Jennifer Lopez

Blake Shelton

Sofia Vergara

Top Reasons You Need to Have a Celebrity Working with You!

  • Looking for investment dollars? Celebrity involvement in your business increases your probability of raising funds.

  • Want to help your book become a best seller? Have the right celebrity write the intro to your book.

  • Looking to impress prospects at a trade show? Hire a celebrity to be at your booth and watch the prospects line up.

  • Want to increase online sales of your consumer product? Have a celebrity take a picture with your product. Better yet, have them post to their huge following online!

  • Want more visitors to your store? Hire a celebrity to do an in store visit.

  • Want to add value to your event or mastermind? Hire a celebrity to speak to your group.

  • Want to give your sales team some ammunition? Use your celebrity connection to set yourself apart from your competitors.

  • The possibilities are endless. Leverage your celebrity pictures or video to get speaking engagements, press attention, increased sales, etc.