Frequently Asked Questions

Making an impact for you and your brand.

"Blessed is the influence of one true, loving human soul on another." – George Eliot
"It took me fifteen years to discover that I had no talent for writing, but I couldn't give it up because by that time I was too famous." – Robert Benchley
"I studied the lives of great men and famous women, and I found that the men and women who got to the top were those who did the jobs they had in hand, with everything they had of energy and enthusiasm." – Henry Truman

Frequently Asked Questions

Isn't this too expensive for your typical business?

It's a lot more affordable than you think.  Now of course a huge celebrity is out of reach for most businesses, but lets say a local sports star might be willing to visit your sports bar for a personal appearance and could cost as little as $2,500.00.

How much will this cost?

There are a lot of variables that go into negotiating the best pricing.  Many times you can get a celebrity with similar influence for a fraction of a currently hot star because their show is off the air or they might have something going on in their life that they need to create more money.

Celebrity endorsements like many other industries are based on supply and demand.

After working with many clients who think they want Oprah,  Lady Gaga or George Clooney in the beginning but we don't think it makes sense, using our celebrity match technology gives us affordable alternatives you might not have considered.

Often times we can find an alternate that has the same or even better influence in your target market.

How do you approach celebrities?

In most cases you can't approach whom you think you want at all.  Most celebrities have handlers, managers, agents.  The question is how do you reach them?  Usually you can't unless you have a budget of $250,000 or more.  Even if you had that type of budget, you still won't be able to get the prices we can.  It's simply because we have the relationships and bring in so much business for them that we get preferred rates.  We pass that on to you.

How do you find the right celebrity?

Our proprietary technology called "Celebrity Match" uses a great many data points about the celebrity AND about their influence in YOUR market.  That's what makes us different.

Why can't I do this myself?

You can surely try but the truth is it would take you years to be able to find, close and run a campaign like this.  We take the difficulty out of the equation for you and bring it in at a rate that you just couldn't match on your own.

Let's face it, if you needed to have your tooth pulled, you wouldn't try to do it yourself, you'd hire a professional.  This is no different.  We're the professionals and we will get you exactly what you need.

Isn't this risky?

Actually no--the right celebrity attached to the right market gets more traction than almost any other form of marketing and advertising.

Of course, you need to then leverage this into a smart overall marketing program.  Don't worry.  We know how to do this or can refer you to someone we trust to help you.

Do I get to use the media (pictures, video, etc) after they do this?

That's a big part of this.  We find that our campaigns have two phases.  The first phase is the actual social media post, appearance, etc.  The second phase is leveraging this for all of your other media.

How Does This Work?

The first step is to fill out our Celebrity Match request.  We will go over this and then get in touch with you to solidify your goals and budget.  Then we get the appearance, social media post, video etc. to happen. You sit back and reap the benefits.

I heard celebrity endorsements don't ROI. Is this true?

If you have a great offer and the right celebrity is attached to it, then it ROI's.  In the case of some of our celebrity Instagram campaigns, our clients typically find that they make about 50% of what they spent on the endorsement back within 2 days of the post.  They then leverage that post for their advertising, website etc. and it continues to ROI for the future.

Is this legal?

There are some rules with celebrity endorsements and you can see our article on that here. We are pretty emphatic on only working with ethical business and products.  As long as the celebrity believes in the product (you'll give them access) and your run an ethical business, you should be ok.

None of what we're writing here should replace legal advice, but the article linked to above links you directly to the rules of the various regulatory agencies.  If you have questions on this after reading the article, then please do contact your attorney.

What types of things should be in a celebrity endorsement contract?

We would love to provide a template here, but since we aren't attorneys it wouldn't be a smart idea for us, seeing as we don't look good in stripes. This is not legal advice, but here are some general guidelines: The contract should specify the brand, the products, and the term ( length of time ) that the endorsement is to take place. The contract should have the things that the celebrity is allowing you to do, i.e. use their name and likeness in promotions, press releases, commercials, website, ads, infomercials, wherever you intend to use it. Do not take liberties with your written agreement! The contract should also include any disclaimers that may have to accompany any promotions, press releases or ads, to protect both you and the celebrity. The contract should state what duties the celebrity is expected to perform as well as what duties the company or individual is expected to perform. Any costs and fees borne by either party of course The contract should spell out any expenses to be paid as a result of an appearance, photo shoot, video shoot, narration, in terms of time, hours worked, and travel expenses. Exclusivity for your niche. At least this should be thought about, since you don't want the celebrity endorsing both you and your competitor. Ability for the celebrity to review any advertising creatives or press releases and whether you have to get prior approval or not. Right to terminate the agreement based upon certain conditions ( bad behavior by the celebrity, or the company, or breach of agreement, or if your company goes bankrupt. Your attorney can hopefully provide a good list of potential "outs" that usually arise from circumstances beyond your control Licensing names, trademarks, symbols, logos, emblems, service marks and whether or not that is part of the deal. Representations and Warranties Indemnity clause of who is liable if something goes wrong. Insurance coverage, and the amount required. ( usually paid by the company hiring the celebrity ) Relationship of parties- Very important to specify that the celebrity is not a partner in the business if they are not, and exactly what the relationship is, whether it is contractor, partner, equity partner, etc. Assignment of contract- Can you, or the celebrity assign the duties or sell the contract to others? Place or jurisdiction that the contract is valid in There are a number of other factors that are part of almost any other business contract, and the rules are different depending on which country, state, district, etc you are in, which is why a good local attorney is valuable. Some of these contract terms are not limited to authority to contract, severability, waiver or no waiver, merger modifications, choice of law, interpretation, representations, attorneys fees, beneficiaries, recitals, witnesses. This is not an exhaustive list, which is why you do need a good attorney for this.

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