Benefits
Making an Impact for You and Your Brand.
-Mark Rooks, Pepsi’s senior marketing manager of multicultural marketing
George Eliot
The easiest way to grow your business quickly is by using a celebrity connection.
Going back to the beginning of advertising, brands have been utilizing recognizable figures in settings with their products and services to gain an edge over their competition.
Today not only is the competition fierce, but consumers and businesses alike look for social proof as part of their buying decisions. Let’s face it, if you had to choose from two similar products, which one would you choose? The one that had lots of reviews or a picture of a recognizable celebrity OR the one that didn’t have any social proof?
There are two ways to get that star power to work in your business. One would be to get a publicist and have a great story to tell thus becoming the celebrity yourself. The truth is that doesn’t always get an immediate result and we are sorry if this offends you, but many regular people just don’t do well in front of cameras and with the press without a huge amount of media training. One botched interview can destroy the reputation you were trying to build. For that reason, I suggest you start with the second way.
The second would be to hire the right celebrity to work with you. By hiring the right celebrity, you would get that sought after credibility, social proof, and business from the very beginning of your venture.
Top Reasons You Need to Have a Celebrity Working with You!
-
Looking for investment dollars? Celebrity involvement in your business increases your probability of raising funds.
-
Want to help your book become a best seller? Have the right celebrity write the intro to your book.
-
Looking to impress prospects at a trade show? Hire a celebrity to be at your booth and watch the prospects line up.
-
Want to increase online sales of your consumer product? Have a celebrity take a picture with your product. Better yet, have them post to their huge following online!
-
Want more visitors to your store? Hire a celebrity to do an in store visit.
-
Want to add value to your event or mastermind? Hire a celebrity to speak to your group.
-
Want to give your sales team some ammunition? Use your celebrity connection to set yourself apart from your competitors.
-
The possibilities are endless. Leverage your celebrity pictures or video to get speaking engagements, press attention, increased sales, etc.