Result: As a result, the sales of PCDJ soared and adoption of this new technology occurred.  In fact, using a computer to mix is now an industry standard.  When PCDJ started, DJ's either used CD's or vinyl.

Campaign:  Celebrity assistance to help raise funds from Wall Street.  Nile Rodgers, one of the most prolific musician/producers joined the Board.

About Nile:  There is nothing you can say about Nile Rodgers that hasn't already been heard by billions of people, via millions of radio airwaves, in thousands of cities, in hundreds of countries. The career of Nile Rodgers is one of the most enduring and prolific in music. Nile's signature is scrawled across an amazing array of music - from Madonna to Diana Ross, from David Bowie to Eric Clapton.   More on Nile can be found by clicking here.

Result:  PCDJ succeeded in not only raising in excess of 3 million dollars, the connection to Nile walked us into some of the largest companies in the world.

VisioSonic aka PCDJ was a tech startup that had software for DJ's.  This company was founded by Laura, one of our founders.  There were two campaigns that were run. One to gain credibility with DJ's and the other to raise funds to grow the company.

Campaign:  Celebrity Endorsement to gain acceptance with the DJ community.

Before Ice T was known as Fin on NBC's Law and Order, he was the original gangsta rapper being attacked by Tipper Gore for his song cop killer.

Being an early adopter of tech toys he not only endorsed the product, but he also used the equipment and the banner of the company on Van's Warped Tour.  He also took pictures with the equipment and that was used in advertisements in major DJ magazines.