Under Armour Conspiracy and Celebrity Endorsements

Under Armour Conspiracy and Celebrity Endorsements

While celebrity endorsements have been around for a long time and some might consider it to be the second oldest profession, technology has enabled innovative companies to use them in clever ways. In some cases companies can even pick up endorsements “unintentionally”, and the smart agile companies know how to capitalize on this. (Under Armour…

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Little Box of Rocks

Little Box of Rocks

Intro:  This story is a great demonstration on how a celebrity endorsement can make all the difference in getting a business well known and sales flooding in the door.  See what happens when Cameron Diaz takes notice of a business that just opened its doors on October 1, 2015. http://www.winnipegsun.com/2015/12/02/rocking-her-socks-off Quotes from the article: “In…

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Some Helpful Guidelines to Hiring a Celebrity to Endorse Your Products

Some Helpful Guidelines to Hiring a Celebrity to Endorse Your Products

Make sure that the celebrity fits your demographics.  Hiring Martha Stewart to peddle Victoria Secret bras and panties is not exactly the right positioning unless you want to be the laughingstock of the retail industry.  Not to say that Martha Stewart isn’t the perfect pitchman for SOME product, just not THIS product. (Hiring a celebrity…

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Can a Celebrity Give a Boost?

Can a Celebrity Give a Boost?

While 51% of adults believe that celebrity endorsements do not influence their decision to purchase a product or service, a full 45% believes that celebrities make a large (11%) or some positive influence on their buying habits.  While these figures might be daunting, remember that the glass is half full, and even half full, can…

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The Most Successful Celebrity Endorsements

The Most Successful Celebrity Endorsements

Here’s a look at some of the most successful celebrities endorsements from memorable ads and memorable stars that gave their brands a boost. http://www.ranker.com/list/most-successful-celebrity-endorsements-v1/celebrity-lists To find out more about how you can use a celebrity to boost your own brand, you can call us at 1(888)359-4521 or visit CelebrityCred.com to find out more.

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Celebrity/Influencer Endorsements & Keeping It Clean

Celebrity/Influencer Endorsements & Keeping It Clean

When using celebrities or influencers to help market products, it is important to maintain adherence to FTC (Federal Trade Commission) guidelines.  This ensures that everything is on the up and up and prevents your company from being subject to an FTC investigation. (Influencer Endorsements) Perhaps one of the guidelines most easily violated is ensuring that…

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What Happens When a Celebrity Doesn’t Use the Product They Endorse

What Happens When a Celebrity Doesn't Use the Product They Endorse

A little truth in advertising can go a long way, maybe even to China.  In 2014, China introduces a new law that makes it a requirement that celebrities actually use their products.  This was after a string of ads in which the celebrities appearing in marketing campaigns obviously did not use the products they were…

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It Pays to Have Your Ducks in a Row

It Pays to Have Your Ducks in a Row

If you are going to hire a celebrity to endorse your product, it pays to have all your ducks in a row to ensure a successful relationship between the product, celeb and the public at large. In 2009, Gate 5 and Beyonce entered into an agreement that Beyonce would involve development of a motion-sensing dance…

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Celebrities and Social Media Endorsements

Celebrities and Social Media Endorsements

There is no doubt that technology has played a huge part in celebrity endorsements.  With the advent of Facebook, Pinterest and Twitter, celebrities can now be paid to positively mention products or services in just a few keystrokes. (Celebrities and Social Media Endorsements) Khloe Kardashian reportedly makes $13,000 for every endorsement Tweet she makes, while…

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Using Celebrity Endorsements for Local Products or Services

Using Celebrity Endorsements for Local Products or Services

Although the focus on celebrity endorsements tends towards big name brand products on a national or even international level, celebrity endorsements can also be utilized to give a local product, company or service a boom in sales and marketing. (Celebrity endorsements for local products.) There is a common misconception that celebrity endorsements for are too…

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