Little Box of Rocks

Little Box of Rocks

Intro:  This story is a great demonstration on how a celebrity endorsement can make all the difference in getting a business well known and sales flooding in the door.  See what happens when Cameron Diaz takes notice of a business that just opened its doors on October 1, 2015.

Quotes from the article:

“In the first month I thought I was doing great,” Fogg said on Wednesday. “I was surpassing the sales projections I had in my business plan and was very happy with that.

The annual Goop Gift Guide has attracted a huge following since it was launched by actress and food writer Gwyneth Paltrow in 2008. Fogg filled out a general submission form a while back on the Goop Gift Guide website, but “forgot about it” and had little hope anything would come of it.

If that wasn’t enough of an endorsement, Little Box of Rocks was also included in Cameron Diaz’s celebrity style guide on Monday.


Outro:  As you can see, having a celebrity give a nod to your product is one of the fastest ways for a brand to take off and spread like wildfire in an extremely short period of time.  It can launch a brand from obscurity into the limelight virtually overnight.

What do you think? Let us know.