"American Express has a long and proud history of communicating the values of our brand by using heroes and personalities who hold a significant place in the hearts and spirits of people around the world. In Tiger Woods we have a representative who captures the imagination of many different types of consumers. His participation helps us communicate messages that our 'Do More' campaign supports."
- Kenneth I. Chenault, CEO, American Express
"Advertising is the most potent influence in adapting and changing the habits and modes of life affecting what we eat, what we wear, and the work and play of a whole nation."
– Calvin Coolidge
"LeBron has been a force to be reckoned with among our players since the man hit the court, we have always wanted to have players of influence be included on our executive committee. It gets your attention."
– National Basketball Players Association