Celebrity Engagement Potential

Through our proprietary Celebrity Match technology we score potential celebrity matches based on their engagement potential.

For example, we know on average how many likes, clicks, and shares they get on various social media outlets based on various markets. We can then estimate the outcome of a campaign with your potential matches.

Market

As part of this we do an exhaustive amount of research on your market and the avatar of your perfect customer.  For example, you might think a particular celebrity is perfect for your market and our initial research might show they have engagement potential, but a further look may reveal  engagement demographic would be off for your target market and so we would recommend not using that celebrity as the likelihood for failure would be high.

Level 1 Match

From these two things, engagement potential and industry match, we then create a short list of potential celebrities who would be a good fit for your product or service.

We then go over with you these results, your expectations, budget, etc. and decide which celebrity or celebrities we will start negotiations with.

Optimized Offer

Now this is a big one.  In most cases when this is done correctly, a single Instagram picture (from someone with a huge following and engagement rating) can send so much traffic to a business that it breaks their server. In some cases, this causes no sales. This is not the fault of the celebrity or the match.  It’s the offer or the website. Don’t worry though, we will run your site through our 28 point quality checklist and if you need to change some things, we’ll tell you what to change or recommend someone to make the changes for you.

PCROI

The combination of all these things equal Potential Celebrity Return on Investment. With campaigns like celebrity Tweets or Instagram posts, most of our clients see about half of their investment returned within 48 hours of when the post is live. They then leverage the Tweet or Instagram photo to use for paid advertising, their website, etc.

Campaign

Now here’s where the fun begins.  Once we have all those things in place, your campaign runs.

There is one thing we’ll do for you that will allow you to continue to promote to those who visited your website–even if they didn’t buy.  (A fairly unknown marketing technique that we will do for you as part of your campaign.)