Celebrity Endorsements, Celebrity Influencers and Celebrity Advocates
There are a myriad of ways to utilize a celebrity in a marketing campaign these days. Celebrity advocates are an age old method of generating interest in a brand or product and as we move into an even more technology driven marketplace, new twists are being added to this time honored tradition. What is a Celebrity…
Hiring a Celebrity Athlete to Endorse Your Product
Hiring a celebrity athlete to endorse your product doesn’t just happen with a phone call or an email. Here are some steps to help streamline the process and save you and everyone else involved some time. Determine if Your Product Will Align with the Athlete You may love Russell Wilson of the Seattle Seahawks, but is…
The FRED Concept
What is the FRED concept and what does it have to do with celebrity endorsements. I recently ran across this concept and felt it was a valid method of yardsticking a potential celebrity endorser against a brand. FRED stands for Familiarity, Relevance, Esteem, and Differentiation. Familiarity How familiar is the public that you are trying to…
The Creative Side of Endorsements
Today advertising and marketing is all about gaining attention for your brand. Of course the intention of using a celebrity in your campaign is meant to do just this. But, how can you take that celebrity powerhouse and make it into a home run? The key is that your campaign must be creative and generate…
Why Consider a B-List Celeb
Just because your company has a modest budget, doesn’t mean that you can’t hire a celebrity to endorse your brand and reap the benefits of a celebrity spokesperson. In some cases, going with a B-List celeb might just be the ticket. Affordable A B-List celebrity is not going to cost anywhere near as much as A-List…
Some Aspects to Consider in Celebrity Endorsements
Having a celebrity endorse a product or brand is not a guarantee of success in this day and age. In this discussion we explore various aspects of using a celebrity to endorse products. (Some aspects to consider in celebrity endorsements.) A Celebrity Isn’t Going to Salvage a Poor Product No amount of celebrity exposure is going…
Unpaid Celebrity Endorsements
Budweiser hit the mythical motherlode this weekend when Peyton Manning gave a shout out to Budweiser following his victory in Super Bowl 50. While the beer company paid $15 million for three ads on Super Bowl Sunday, Manning’s off the cuff endorsement is reported to have gained Bud an additional $1.6 to $3.2 in instant brand…
Legal Aspects of Celebrity Endorsements
Note: This article is not intended as a substitute for due diligence and consulting adequate legal representation when contracting a celebrity to endorse a product. It is highly recommended that you seek appropriate legal counsel when considering doing an endorsement deal with a celebrity. Why Does the FTC Care About Celebrity Endorsements? One of the…
Are Celebrity Endorsements Becoming an Endangered Species?
While there is some debate on whether or not having celebrity endorsements for a product really does help drive sales, the fact is that it is still being used. Which leads to the inevitable conclusion that yes, indeed, celebrity endorsements still do have the power to bring in sales and increase marketshare. After all, what business would…