Articles
Insights on celebrity endorsements, brand partnerships, and hiring celebrities for your business.
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Should you give up equity for a celebrity endorsement?
Read More →: Should you give up equity for a celebrity endorsement?The recent deal with Oprah Winfrey with Weight Watchers had a lot of interesting facets for businesspeople, and it was amazing to many…
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‘The Fat Jew’ charges advertisers $6,000 per Instagram mention- Influencer Marketing
Read More →: ‘The Fat Jew’ charges advertisers $6,000 per Instagram mention- Influencer MarketingThis is what we’ve been talking about for a long time. Celebrity sells. Online, celebrity can be different than just what you…
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Answering some questions about promoted tweets and instagrams from Ryan Adams
Read More →: Answering some questions about promoted tweets and instagrams from Ryan AdamsHere is a great example of an unpaid (so far as we know) celebrity endorsement for a previously almost unknown artist and…
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Al Pacino Endorsement for Coffee Company
Read More →: Al Pacino Endorsement for Coffee CompanyThe word endorsement doesn’t come to mind when you think of the legendary Al Pachino. Until now. The film icon recently starred…
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Wrong Market to Match? Uma Thurman Partners on Educational Games.
Read More →: Wrong Market to Match? Uma Thurman Partners on Educational Games.Uma Thurman Partners on Educational Game. A Celebrity Endorsement That Looks Like it Will Fail. Golden Globe-winning actress and Hollywood royalty Uma…
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When Product Placements go Wrong
Read More →: When Product Placements go WrongHere at Celebrity Cred, we’re all about right market to right celebrity. This can also go horribly wrong as in the case…