Articles

There are a myriad of ways to utilize a celebrity in a marketing campaign these days.  Celebrity advocates are an age old method…

Hiring a celebrity athlete to endorse your product doesn’t just happen with a phone call or an email.  Here are some steps to…

What is the FRED concept and what does it have to do with celebrity endorsements.  I recently ran across this concept and felt…

Today advertising and marketing is all about gaining attention for your brand.  Of course the intention of using a celebrity in your…

Just because your company has a modest budget, doesn’t mean that you can’t hire a celebrity to endorse your brand and reap…

Hiring a celebrity athlete to endorse your product doesn’t just happen with a phone call or an email.  Here are some steps to…

This story is a great demonstration on how a celebrity endorsement can make all the difference in getting a business well known…

W hile there is some debate on whether or not having a celebrity endorse a product really does help drive sales, the…

What do celebrity endorsements do for brand equity long term? A very  interesting study published by Emerald Insights revealed that they apparently…

Should you give up equity in order to secure a celebrity endorsement? The recent Oprah deal with Weight Watchers raised a few…