Articles

While celebrity endorsements have been around for a long time and some might consider it to be the second oldest profession, technology…

Intro:  This story is a great demonstration on how a celebrity endorsement can make all the difference in getting a business well…

Make sure that the celebrity fits your demographics.  Hiring Martha Stewart to peddle Victoria Secret bras and panties is not exactly the…

While 51% of adults believe that celebrity endorsements do not influence their decision to purchase a product or service, a full 45%…

Here’s a look at some of the most successful celebrities endorsements from memorable ads and memorable stars that gave their brands a…

When using celebrities or influencers to help market products, it is important to maintain adherence to FTC (Federal Trade Commission) guidelines.  This…

A little truth in advertising can go a long way, maybe even to China.  In 2014, China introduces a new law that…

If you are going to hire a celebrity to endorse your product, it pays to have all your ducks in a row…

There is no doubt that technology has played a huge part in celebrity endorsements.  With the advent of Facebook, Pinterest and Twitter,…

Although the focus on celebrity endorsements tends towards big name brand products on a national or even international level, celebrity endorsements can…