This is what we’ve been talking about for a long time. Celebrity sells. Online, celebrity can be different than just what you would think (meaning TV, Movie, and Music stars.) Online, celebrity has everything to do with influance.
Influance online is directly related to not only the amount of followers a person has, but the engagement factor they have with their audience.
For example, “The Fat Jew“, has almost 6 million followers and although most of us don’t have a clue who he is, Budwiser knew that his follwers were their demographic and were willing to pony up.
The Instagram comedy star has worked with brands including Bud Light and the online food-ordering company Seamless. via ‘The Fat Jew’ charges advertisers $6,000 per Instagram mention – Business Insider
This is what we here at Celebrity Cred do for brands. We find this exceptionally effective with e-commerce.
Feel free to contact us if you want to find out how this type of promotion can help your business or brand.
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