Since the beginning of advertising, brands have been using recognizable figures in settings with their products and services to gain an edge over their competition.

Today, not only is the competition fierce, but consumers and businesses alike look for social proof as part of their buying decisions.  Let's face it, if you had to choose from two similar products, which one would you choose: the one that had lots of reviews or a picture of a recognizable celebrity OR the one that didn't have any social proof?

There are two ways to get that star power to work for your business.  One is to get a publicist and have a great story to tell, thus becoming the celebrity yourself.  The truth is, that doesn't always get an immediate result.  What's worse, (and we are sorry if this offends you) but many regular people just don't do well in front of cameras or with press without a huge amount of media training.  One botched interview can destroy the reputation you were trying to build.  For that reason, we suggest you start with the second way.

The second is to hire the right celebrity to work with you.  By hiring the right celebrity, you will get that sought after credibility, social proof, and business from the very beginning of your venture.

Top Reasons You Need to Have a Celebrity Working with You!